Soto Outdoors
The SOTO Outdoors success story began in 1978 with the Shinfuji Burner of Japan. Temperatures there can drop to -40 ° C in winter and at his time, many burners needed 2 to 3 minutes to preheat. The founder, Hajime Yamamoto, recognized the benefits of reducing the preheating time and put together a team of the most creative, technical and innovative people. They shared his determination to develop a burner that takes seconds to preheat, not minutes. Shortly afterwards, the Shinfuji burner was born, setting a new industry standard. The team became famous in Japan under the name “Master of the Blue Flame”.